Tan France and a Care Bear Remind Consumers Just How Much Alaska Airlines Cares

The Queer Eye star talks about his personal brand and connection to the airline

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Tan France was a huge Care Bears fan as a kid. Now, the Queer Eye fashion star is acting alongside Funshine Bear in an ongoing campaign for Alaska Airlines.

“I was the ultimate Care Bears fan as a kid. I was obsessed with the TV show. And so the fact that I get to interact with a Care Bear is really sweet,” France told Adweek.

France has been working with Alaska Airlines for two years, first appearing in a series of regional spots during last year’s Super Bowl that established The Care Coalition, a roundtable of characters both real and imagined to establish Alaska Airlines as one that truly cares about its customers.

Developed with Alaska Airlines’ longtime creative partner agency Mekanism, a 60-second spot introduced the coalition, chaired by France and also featuring TikTok star Nick Cho (@YourKoreanDad)



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