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Uber kicked off a review of its global media account, Adweek has learned.
The company submitted an RFI to a number of agencies last month, although the agencies that responded to the initial request are still awaiting the official RFP. That’s expected to arrive later this month, followed by presentations in July and decisions by August. This is according to a copy of the RFI obtained by Adweek.
The RFI said Uber is seeking a “best-in-class strategic partner who will act as an extension of our internal media & marketing teams.”