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Buffalo Wild Wings’ new CMO Tristan Meline is moving the brand from creative partner The Martin Agency to Anomaly, which is no stranger to the Inspire Brands portfolio.
The win strengthens Anomaly’s relationship with Inspire Brands, as the shop currently serves as agency of record for Jimmy John’s and previously held the Dunkin’ account. (Leo Burnett won the business away from Anomaly earlier this year.)
The brand’s external communications firm MSL confirmed the win to Adweek, but Buffalo Wild Wings declined to provide further comment.
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