Signet Jewelers Awards Its $250 Million Media Business to Publicis Media

It's another high-profile account loss for WPP's GroupM

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Signet Jewelers awarded its U.S. media business to Publicis Media following a brand-led review that kicked off in January.

As a result of this outcome, the brand will end its relationship with EssenceMediacom, the largest of WPP’s GroupM agencies. While Spark Foundry led the review on behalf of Publicis Media, it presented Signet marketing leaders with its Power of One solution, in which the holding company facilitates cross-agency collaboration to service its clients.

“I think of them all as Publicis, and that’s really part of the value for us,” Signet CMO Tony Rogers told Adweek.



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