Shiny Aluminum Luggage Is Popular Now, but Zero Halliburton Pioneered It

The suitcases born from the oil fields are sleek, strong and stylish

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

On a recent winter afternoon, Tom Nelson looks over the display of luggage at Zero Halliburton’s flagship store in Manhattan. There’s nothing flashy about the place or its cases, which rest atop spindly black-metal stands below the trained gaze of spotlights. But the one thing that truly stands out is the silvery sheen of aluminum and the earth metal that’s stamped, crimped and brushed to form these pricey cases.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.