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Got a piece of parenting advice for a mom who probably doesn’t care, much less have the time to listen to you? Yoplait has a real phone number that anyone can call to offer such unsolicited advice.
In the latest work from the yogurt brand and 72andSunny New York’s “Mom On” campaign, moms get judged by other parents, friends and strangers on how best to raise their children.
“A lot of moms receive unwanted advice and judgment on social media, so it was imperative this campaign show up on social platforms in a big way,” said Susan Pitt, senior marketing communications manager for Yoplait.