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Yoplait knows it’s hard out there for moms.
When they’re not struggling to balance parenthood with the many other stressors of modern life, they’re facing judgment because people—online and off—have their own parenting strategies and aren’t afraid voice their opinions.
The yogurt brand opens its new campaign—appropriately titled “Mom On”—with a scene that will feel very familiar to anyone who has even a passing knowledge of the Mommy Wars: breastfeeding in public.
The ad’s final line also lightly touches on another issue moms face as they are pressured to feed their children only organic, free-range, GMO-free products.
This
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