Yellow Tail Is Using Its Clever Regional Super Bowl Ad Buy Strategy for a Third Straight Year

Circumvents Anheuser-Busch's exclusive alcohol ad rights

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Three years ago, Yellow Tail became the first wine company in nearly 40 years to air a Super Bowl spot. Now, the brand has announced plans to return with a 30-second spot using the same regional buy strategy that has helped it get around Anheuser-Busch’s exclusive rights to air ads in the alcohol category during the Super Bowl.

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