Yellow Tail Is First Wine Brand to Air a Super Bowl Ad in 40 Years

With a 30-second regional spot

Yellow Tail isn’t letting beer have all the fun in this year’s Super Bowl. The wine brand is in the Big Game for the first time with a regional spot that helped it circumvent Anheuser-Busch’s exclusive alcohol category ad rights for the Super Bowl.

@ChristineBirkne christine.birkner@adweek.com Christine Birkner is a Chicago-based freelance writer who covers marketing and advertising.
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