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With These Striking Ads, McDonald's Again Proves It Doesn't Even Need to Say Its Name

Using little more than half a logo, Leo Burnett highlights home delivery

Leo Burnett made a trio of striking ads to promote McDonald's delivery.McDonald's / Leo Burnett
Headshot of Sara Spary
By Sara Spary

February 17, 2021

LONDON—McDonald’s has increasingly been experimenting with logo-free ads over recent years, flexing the power of its world famous menu and visual branding to create ads that scream McDonald’s, without even having to say it.

Headshot of Sara Spary

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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