With These Striking Ads, McDonald’s Again Proves It Doesn’t Even Need to Say Its Name

Using little more than half a logo, Leo Burnett highlights home delivery

Leo Burnett made a trio of striking ads to promote McDonald's delivery. McDonald's / Leo Burnett

LONDON—McDonald’s has increasingly been experimenting with logo-free ads over recent years, flexing the power of its world famous menu and visual branding to create ads that scream McDonald’s, without even having to say it.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.