AdFreak

McDonald's Unveils the Simplest Ads It's Ever Made

TBWA Paris turns products into icons

By Tim Nudd

May 22, 2014

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in those ads.)

Tim Nudd

Tim Nudd is a former creative editor of Adweek.

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