AdFreak

McDonald’s Unveils the Simplest Ads It’s Ever Made

TBWA Paris turns products into icons

By Tim Nudd

May 22, 2014

Last summer, TBWA Paris unveiled a bold campaign for McDonald's that consisted entirely of classic menu items photographed up close—with no branding at all. (Did somebody say McDonald's? Not in those ads.)

Tim Nudd
@nudd Tim Nudd is a former creative editor of Adweek.
Recommended articles
You Might Like

How Instagram Brought Black Creatives and Small Businesses Together to Collaborate on Visual Storytelling

By Guia Golden

Voice Technology Is Changing the Future of Audio Advertising

By Claire Fanning

“Don’t I Know You?” Is Not a Solution to the Industry’s Identity Challenges

By Mike Petrella, VP Global Partnerships, Verizon Media

TV’s Strong Halo Effect Will Enhance Digital Campaign Performance

By Effectv

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"creativity"}