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Key Insights
- Even if the event ends up being all virtual, it still holds value for brands and marketers.
- What SXSW will look like in 2021 is still up for debate, but brands are still planning to participate.
- SXSW can pull off a similarly impactful experience, but creativity will be necessary.
The coronavirus pandemic has wreaked havoc on events in 2020, and the marketing industry hasn’t been immune. For the first time in decades, major industry events like Cannes Lions and South by Southwest didn’t go on in person.
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