With Bryan Cranston at the Wheel, W+K Debuts a New Brand Positioning for Ford

The automaker hangs its hat on being 'Built Ford Proud'

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The New York office of Wieden + Kennedy is turning the key on a new era for Ford in its first campaign for the automaker.

The agency was tapped to lead Ford’s fall campaign in August, while its global creative review was still going on. While BBDO was named global lead creative agency in that review, Ford is opting for a multiagency model with W+K officially serving as its innovation partner on select projects.

With its “Built Ford Proud” campaign, W+K New York appears to have shaped the brand’s creative approach for the foreseeable future.



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