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Experiential marketing pros are hopeful that physical events will bounce back in a post-COVID-19 world, and many anticipate Q3 and Q4 of 2020 will be the moment for a resurgence.
Organizers of advertising festival Cannes Lions and music festival Coachella share this mindset, as they’ve postponed both events until October rather than canceling them outright. (Update, April 3: Cannes organizers have canceled the festival, which was originally rescheduled to late October. The next edition won’t be held until June 21-25, 2021.)
However,
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