Coronavirus

Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?

Experts consider obstacles and how to be ready for when physical events return

Coachella, which was pushed to October, might look different in a post-pandemic world. Coachella

April 2, 2020

Experiential marketing pros are hopeful that physical events will bounce back in a post-COVID-19 world, and many anticipate Q3 and Q4 of 2020 will be the moment for a resurgence.

Ian Zelaya

ian.zelaya@adweek.com

Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.

Coronavirus

Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?

Experts consider obstacles and how to be ready for when physical events return

Ian Zelaya

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