Will Event Marketers Be Prepared for the World That Awaits Them Post-Pandemic?

Experts consider obstacles and how to be ready for when physical events return

Coachella
Coachella, which was pushed to October, might look different in a post-pandemic world. Coachella

Experiential marketing pros are hopeful that physical events will bounce back in a post-COVID-19 world, and many anticipate Q3 and Q4 of 2020 will be the moment for a resurgence.

ian.zelaya@adweek.com Ian Zelaya is an Adweek reporter covering how brands engage with consumers in the modern world, ranging from experiential marketing and social media to email marketing and customer experience.