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Advertising’s biggest event of the year, the Cannes Lions International Festival of Creativity, will not go forward with its 2020 edition, organizers announced this morning.
The advertising awards festival, which traditionally takes place in June, had hoped to go on by rescheduling to late October. Now, the next edition of the festival won’t be held until June 21-25, 2021.
Though many events have been postponed or canceled out of fear of spreading the COVID-19 contagion that has ravaged countries around the globe, Cannes Lions organizers said their decision was also influenced by looking at how the coronavirus has disrupted the advertising and marketing world.
“As the impact from COVID-19 continues to be felt across the world on consumers and our customers across the marketing, creative and media industries, it has become clear to us our customers’ priorities have shifted to the need to protect people, to serve consumers with essential items and to...
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