Why We Should Have Seen More Masks in This Year’s Super Bowl Ads

'It was really disorienting'

super bowl crowd
The audience included cutouts, but it looked like 50,000 people were standing shoulder to shoulder. CBS Sports

Maya Angelou said, “When someone shows you who they are, believe them the first time.” I’ll mix that with another quote from the late Marshall McLuhan: “The medium is the message.”

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@djgeoffe Adweek opinion contributor Geoffrey Colon is head of Brand Studio at Microsoft Advertising, founder of Creative Studies streetwear, host of the Disruptive FM podcast and executive producer of The Download video series.