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Despite having a year to adapt to the new reality of a pandemic-stricken world, marketers still faced tough choices when it came to how to approach their Super Bowl ads.
Do you reflect the emotional times we’ve endured? Or the hope that things will improve soon? Do you distract the audience from their troubles with ridiculous humor? Or wade right into the issues of the day with darkly relatable humor?
The answer Sunday night was “all of the above.”