The Big Game

Why So Many Big Brands Will Be MIA on Super Bowl Sunday

2021 is a good year for advertisers to skip, but this won’t become tradition

Courtesy Photo Illustration: Trent Joaquin
By Lisa Lacy

February 3, 2021

When Super Bowl 55 kicks off Sunday, some familiar faces will be absent—and not just from the stands at Tampa’s Raymond James Stadium.

Lisa Lacy

Lisa Lacy is Adweek's Commerce Editor.

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