Why Shaquille O’Neal Stands Tall as One of Basketball’s Biggest Brand Ambassadors

The NBA superstar has enjoyed a long, authentic career of partnerships

shaquille o'neal
Shaquille O'Neal's distinguished career on the basketball court combined with his willingness to be goofy in real life make him relatable to many audiences. Getty Images

At the Consumer Electronics Show earlier this month in Las Vegas, one man towered above the crowd. At 7’1” and over 300 pounds, Shaquille O’Neal—better known as just Shaq—dominated the NBA for nearly two decades. Since retiring in 2011, the Diesel has only grown his presence in households across the world.

Mitch Reames is a freelance writer based in southern Oregon. A 2017 graduate of the University of Oregon school of journalism and communications, Reames covers a wide range of industry topics including creativity, agencies, brands, esports and more.