Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Olay’s first Super Bowl ad ever—#KillerSkin, a horror-themed spot by Saatchi & Saatchi starring Sarah Michelle Gellar of I Know What You Did Last Summer and Scream 2 fame—was undoubtedly a unique approach. No other brand ran a true horror spot; few have in years past. And that was exactly what Olay was going for: something fun and unexpected.
“People come to the Super Bowl not only for the game, but to be entertained,” said Stephanie Robertson, Olay’s North American brand director.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in