Olay's First Super Bowl Ad Is a Literal Nightmare, Starring Former Horror Star Sarah Michelle Gellar

The P&G-owned skincare brand shows a spooky side with 3 mini teasers

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Super Bowl spots are often humorous, and they’re frequently poignant. Rarely, however, are they scary.

Olay is shaking up that precedent with its first-ever Super Bowl ad. Today, the brand released three spooky teasers for the ad, called “Killer Skin,” which stars horror film veteran Sarah Michelle Gellar, of I Know What You Did Last Summer and Scream 2 fame.

The ad’s tagline—#KillerSkin—is brought to life with the appearance of a masked man who creepily stands outside in the rain, breaks down doors and appears in the mirror behind the Buffy actress while she’s rubbing moisturizer into her skin.

“I thought the concept was really fun and just such a great twist,” Gellar told Adweek.

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