Why Reddit Spent Its Entire Marketing Budget on a 5-Second Super Bowl Ad

The site wanted to encourage the growth it's seen from the GameStop debacle

Reddit ran its first TV ad in this year's Super Bowl. Getty Images

Over the past couple weeks, Reddit’s marketing team watched as a subset of its users went to battle with billion-dollar hedge funds and drew a flurry of international media coverage. As app downloads ticked upward and traffic to the site spiked, Reddit CMO Roxy Young knew the brand had a chance to do something big to keep the momentum going.

@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.