Why Reddit Spent Its Entire Marketing Budget on a 5-Second Super Bowl Ad

The site wanted to encourage the growth it's seen from the GameStop debacle

Over the past couple weeks, Reddit’s marketing team watched as a subset of its users went to battle with billion-dollar hedge funds and drew a flurry of international media coverage. As app downloads ticked upward and traffic to the site spiked, Reddit CMO Roxy Young knew the brand had a chance to do something big to keep the momentum going.