The Big Game

Why Reddit Spent Its Entire Marketing Budget on a 5-Second Super Bowl Ad

The site wanted to encourage the growth it's seen from the GameStop debacle

Reddit ran its first TV ad in this year's Super Bowl.Courtesy Getty Images
By Patrick Kulp

February 8, 2021

Over the past couple weeks, Reddit’s marketing team watched as a subset of its users went to battle with billion-dollar hedge funds and drew a flurry of international media coverage. As app downloads ticked upward and traffic to the site spiked, Reddit CMO Roxy Young knew the brand had a chance to do something big to keep the momentum going.

Patrick Kulp

Patrick Kulp is an emerging tech reporter at Adweek.

Recommended articles
You Might Like

Digital Marketing Bolstered Idahoan Foods’ Ability to Meet Demand Throughout the Pandemic

By Lisa Henderson

What Is Conversational Marketing and Why Do Brands Need It Now?

By Lauren Lee

How to Overcome Versioning Hassles and Make Feedback Effortless

By Ziflow

Post-Pandemic Shopping Could Create Explosive Growth, But Are You Prepared?

By Celiena Adcock, Head of Go-to-Market and Global Business Marketing, Honey

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"brand-marketing"}