Why Ranch Water Will Be the Drink of the Summer

Hard seltzer's West Texas cousin represents multiple colliding trends

A hand reaches into a cooler full of ice and cans of Lone River Ranch Water
Lone River Ranch Water, recently acquired by Diageo, was founded by a former account manager for Anomaly. Lone River

It’s been called the unofficial drink of West Texas dive bars and house parties. Some describe it as a refreshing mashup of a Tom Collins and a margarita. 

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.