Hornitos Launches New Tequila Seltzer as Brands Prepare for the Summer of Canned Cocktails

The new offering builds on explosive growth in the category

Horitos' new offering is made with tequila and seltzer—making it a ready-to-drink cocktail rather than a flavored malt beverage.
Horitos' new offering is made with tequila and seltzer—making it a ready-to-drink cocktail rather than a flavored malt beverage. Hornitos

If 2019 was the summer of hard seltzers, 2021 is shaping up to be the summer of ready-to-drink (RTD) cocktails.

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@klundster kathryn.lundstrom@adweek.com Kathryn Lundstrom is Adweek's breaking news reporter based in Austin.