Why More and More Brands Are Catering to Country Music Fans

The growing fan base is attractive for marketers

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Reba McEntire had to get used to the feel of a mustache on her face to play Colonel Sanders. The first woman and first musician to embody Colonel Sanders, as part of Wieden + Kennedy’s ongoing celebrity colonel campaign, McEntire put on the spokescharacter’s famous white suit, mustache and goatee this past December to film a 60-second spot and sing a honky-tonk song to promote a new BBQ chicken dish. “I got a big kick out of the transformation and wearing the wig,” McEntire

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This story first appeared in the March 5, 2018, issue of Adweek magazine. Click here to subscribe.