Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
KFC has a new celebrity wearing Colonel Sanders’ signature white suit and goatee—Reba McEntire, who stars in a new 60-second spot promoting the fried-chicken chain’s new Smoky Mountain BBQ flavor.
A 30-second version of the ad from Wieden + Kennedy in Portland will air during Sunday’s Grammy Awards broadcast on CBS. McEntire replaces the noncelebrity Colonel Sanders.
“[The creative team] wrote everything, the script and the music,” McEntire told Adweek. “I thought they did a wonderful job on it all.