Save 50% on your Social Media Week pass! Join leading brands and agencies in NYC this April 9–11 to learn about emerging trends, tools and strategies. Register now—savings expire Dec. 11.
KFC’s new celebrity colonel isn’t a celebrity at all.
The fried-chicken chain just picked Christopher Boyer, an unknown actor, to play the part of Colonel Sanders in its latest twist on the campaign from Wieden + Kennedy. Why choose an unknown? Because Boyer is playing the role of the Value Colonel—and KFC says not using a celebrity this time will help the brand save money so it can “continue to offer complete meals that won’t break the bank.”