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At the height of the pandemic’s first big wave in August 2020, international fast-food chain KFC dropped its world famous slogan “Finger Lickin’ Good,” as it clashed with government hygiene advice to deter the spread of the virus. The move came four months after British watchdog the Advertising Standards Authority (ASA) received 163 complaints about a KFC commercial featuring people licking their fingers.
Now that the decades-old slogan has finally returned alongside new work created by U.K.