Why KFC Waited Until Now to Bring Back Its "Finger Lickin' Good" Slogan

The marketing team talks about the tagline's return following its pandemic hiatus

At the height of the pandemic’s first big wave in August 2020, international fast-food chain KFC dropped its world famous slogan “Finger Lickin’ Good,” as it clashed with government hygiene advice to deter the spread of the virus. The move came four months after British watchdog the Advertising Standards Authority (ASA) received 163 complaints about a KFC commercial featuring people licking their fingers.