Food & Beverage

KFC Drops Iconic 'Finger Lickin' Good' Slogan, Citing Covid-19

'That thing we always say? Ignore it. For now.'

KFC blurred out its world-famous "Finger-Lickin' Good" slogan in 2020, saying instead, "That thing we always say? Ignore it. For now."KFC / Mother / Freuds
By Sara Spary

August 25, 2020

It’s been a few years since KFC played up its famous “finger lickin’ good” tagline in the U.S., where the infrequently used line was quietly dropped back in March. But the phrase has continued to be a central pillar of its marketing globally—until now.

Sara Spary

Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.

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