KFC Drops Iconic ‘Finger Lickin’ Good’ Slogan, Citing Covid-19

'That thing we always say? Ignore it. For now.'

KFC might be tasty, but now isn't the time for licking your own hands. KFC / Mother / Freuds

It’s been a few years since KFC played up its famous “finger lickin’ good” tagline in the U.S., where the infrequently used line was quietly dropped back in March. But the phrase has continued to be a central pillar of its marketing globally—until now.

@saramayspary sara.spary@adweek.com Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.