Why Instagram Influencers Are Being Swapped Out for More Authentic TikTok Creators

Though they were idolized 6 months ago, audiences don’t relate to their lavish lifestyles anymore

There is so much speculation about how brands and influencer marketing will transform (or won’t), but I’m more curious as to how we have already begun to evolve as human beings during this time. To what extent have our values and belief systems changed? How has this impacted our relationship with brands and influencers?