The Big Game

Why Hyundai Scrapped Plans to Use Live Game Day Footage for Its Super Bowl LII Ad

CMO Dean Evans explains the changes

Originally, the plan was to incorporate footage taken from fans entering the stadium, but that proved to be too complicated.Hyundai
By Erik Oster

February 5, 2018

Hyundai’s plans for its Super Bowl LII ad, “Hope Detector,” went through two changes before the Big Game.

Erik Oster

Erik Oster is Adweek's senior writer covering Agencies.

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