Hyundai Surprises Drivers With Emotional Meeting in Super Bowl LII Ad

"Hope Detector" highlights Hyundai's Hope on Wheels program

This year's spot incorporated footage shot over the weekend at Hyundai's Super Bowl Live experience.

Last year, Hyundai used its Super Bowl LI ad to surprise three American troops with virtual family reunions, so how did the brand fulfill its promise to “surprise millions” this year (as hinted at in a teaser aired during the NFC and AFC Championship games)?

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@ErikDOster erik.oster@adweek.com Erik Oster is an agencies reporter for Adweek.