Magazine

Why Barbie Wants to Show Dads Playing Dolls With Their Daughters

Mattel eyes relevancy and inclusiveness

After introducing a diverse new array of dolls, the brand wants to shift consumers' perceptions about its cultural relevance. Mattel

By Kristina Monllos

March 13, 2017

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This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.
Kristina Monllos
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.
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