Why Barbie Wants to Show Dads Playing Dolls With Their Daughters

Mattel eyes relevancy and inclusiveness

After introducing a diverse new array of dolls, the brand wants to shift consumers' perceptions about its cultural relevance. Mattel
This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe.
@KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek.