Magazine Why Barbie Wants to Show Dads Playing Dolls With Their Daughters Mattel eyes relevancy and inclusiveness After introducing a diverse new array of dolls, the brand wants to shift consumers' perceptions about its cultural relevance. Mattel By Kristina Monllos March 13, 2017 Click for more from this issue This story first appeared in the March 13, 2017, issue of Adweek magazine. Click here to subscribe. Kristina Monllos @KristinaMonllos kristina.monllos@adweek.com Kristina Monllos is a senior editor for Adweek. Recommended articles