Why Are So Many Brands Back in the Super Bowl After Years of Staying Away?

For Porsche, Cheetos and many others, 2020 is the year of the comeback

When insurance giant New York Life airs its 60-second spot between the first and second quarters of Super Bowl LIV on Sunday, it will talk about its 175th anniversary as a company that, in its own words, “helps people act on their love.” But this big birthday is actually the second notable milestone the insurance titan reached in 2020.