New York Life's First Super Bowl Spot in 30 Years Is All About 'Love Through Action'

Insurance company is using the ad to kick off its 175th anniversary

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

In the 1970s and ’80s, New York Life was a staple Super Bowl advertiser. The life insurance company, which was founded in 1845, advertised in the Big Game from 1970 to 1976, again in 1978, and then from 1987 to 1990.

But since then, the brand has remained on the sidelines—until now. New York Life is back in the Big Game for the first time in 30 years to mark an important milestone for the company: 175 years in business.

“Our

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in