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By now, creators and the general public alike know that just because a social media platform is popular today doesn’t mean it will have the same buzz tomorrow. Or even still exist.
“At the end of the day, the strength of social is defined by the diversity of its audience,” said Gregory Aston, director of research and data science at advertising intelligence firm Vivvix. “As such, the battle to retain, stimulate and replenish active users is fierce.”
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