How Gen Z and Millennials Are Changing the Mother’s Day Gift List
Flowers and cards are nice, but experiences are really the thing to give.
Saying ‘No’ Opened More Doors for Producer Cynthia Ángel
The co-founder of D L A Productions went from loving horror films to making Cannes-winning work.
Where Major Social Media Platforms Are Spending Their Ad Budgets
YouTube increases traditional spend, while Pinterest looks to the silver screen.
Why Does Upfront Week Still Exist?
Buyers says TV’s annual advertising showcase has become ‘a little bit silly,’ but presenters insist it still has value.
Off the Clock: The Creative Behind a Bird-Watching Club for People of Color
Futurimpose's Ollie Olanipekun helps people of color find solace in nature with Flock Together.
Spotlighting the creator economy and how it can help marketers and agencies drive brand engagement.
Creators Are People, Not Ad Units. It’s Time for Brands to Catch Up
What if Nike had approached Michael Jordan the way many brands approach influencers today?
Adweek’s 2023 Creator Visionary Awards: See All the Winners
Honoring the innovative minds that entertained us while shifting our approach to marketing and media.
Creators and Brands Navigate Murky FTC Guidelines
Opaque rules around paid-for partnerships are confusing the marketplace.
To Stay Ahead of the Creator Curve, Networks Are Snapping Up Influencer Agencies
Is M&A the answer for holding companies?