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When a trailer for a new Crocodile Dundee movie, titled Dundee, dropped roughly two weeks before Super Bowl LII, the internet was in shock. A reboot of the iconic Crocodile Dundee franchise … starring Danny McBride? Really? It couldn’t be.
And it wasn’t really, but it did stump people and get them talking for two whole weeks before all questions were finally answered. Dundee was a movie trailer used to disguise an elaborate $36 million Tourism Australia Super Bowl campaign designed to convince American travelers that Australia should be their next vacation destination.
The
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