What Lessons Marketers Can Learn From Nike About Cause Marketing

Opinion: The Colin Kaepernick ad can guide others in creating similar strategies

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Colin Kaepernick isn’t the only one who is sacrificing everything for the latest Nike campaign. With its shares down more than 3 percent at the close of the bell on the day after its polarizing Kaepernick campaign was announced, Nike has sacrificed short-term shareholder value for the possibility of long-term loyalty with millennial consumers.

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