How the Colin Kaepernick Effect Has Changed the Conversation Around the Super Bowl

With performers bowing out of the Big Game, how will marketers respond?

How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas

The 'calculated risk' paid off for the brand familiar with controversy.

How Nike’s Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscience

Spark Neuro studied politically polarized brains.

On the Adweek Podcast: The Ad That Changed 2018

Plus, D.C.'s rising brand stars.

Despite Initial Blowback for Its Controversial Kaepernick Ad, Nike’s Sales and Stock Increase

Compared to this time last year, they've almost doubled their revenue.

As Nike Controls the Conversation With Its Kaepernick Ad, the NFL Must Decide What It Stands For

The league has played both sides for too long.

How Nike Made a Statement and Became More Than Simply a Product or Sponsor

Their commitment to their values solidified their status as a brand.

What Lessons Marketers Can Learn From Nike About Cause Marketing

The Colin Kaepernick ad, while not a surprise for the brand, can guide others in creating similar strategies.

Trump Tweeted the NFL and Nike Are ‘Getting Absolutely Killed,’ but Here’s the Data

Somewhat embattled, both are in relatively good shape when you look at their big-picture performance.

Nike’s New Colin Kaepernick Spot Inspires You to Pursue Your Craziest Dreams

The ad will run during Thursday’s NFL opener.