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It’s hard to believe that Nike’s iconic tagline, “Just Do It,” is 30 years old. Who knew that the first ad featuring then-80-year old Walt Stack running across the Golden Gate Bridge would transform into a movement? Or that it could be loaded with all kinds of intrigue today?
In celebrating the 1988 milestone, new ads have been created featuring several athletes, including former National Football League quarterback Colin Kaepernick, who has not played a down of football since 2016 and sparked controversy by sitting, then kneeling, during the national anthem in protest of racial injustice in the U.S.
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