Colin Kaepernick Gets the Call, Fronts Nike’s 30th Anniversary of ‘Just Do It’

Brand has retained quarterback since 2011

Colin Kaepernick is part of Nike's 'Just Do It' 30th anniversary celebration. Nike

It’s hard to believe that Nike’s iconic tagline, “Just Do It,” is 30 years old. Who knew that the first ad featuring then-80-year old Walt Stack running across the Golden Gate Bridge would transform into a movement? Or that it could be loaded with all kinds of intrigue today?

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.
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