Colin Kaepernick Gets the Call, Fronts Nike’s 30th Anniversary of ‘Just Do It’

Brand has retained quarterback since 2011

Adweek's annual #Brandweek summit will explore the ideas behind breakthrough successes, discuss solutions to pressing challenges and explore new opportunities in the Metaverse. Join leaders from Alo Yoga, Hyundai Motor America, Frito-Lay and more, Sept. 12–16 in Miami. Sign up early to save.

It’s hard to believe that Nike’s iconic tagline, “Just Do It,” is 30 years old. Who knew that the first ad featuring then-80-year old Walt Stack running across the Golden Gate Bridge would transform into a movement? Or that it could be loaded with all kinds of intrigue today?

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in