Janet Comenos Opinion Contributor @janetcomenosJanet Comenos is the CEO and co-founder of Spotted. Voice Brands Increasingly Find Themselves At Odds With Local Governments And situations intensify once celebrity endorsers get involved. Voice How to Choose the Right Celebrity to Represent Your Brand on a Global Scale You need someone who will resonate with people across the world. Voice 5 Mistakes for Brands to Avoid When Choosing a Celebrity Endorser It's important to make sure you do your research to save your reputation. Voice What Lessons Marketers Can Learn From Nike About Cause Marketing The Colin Kaepernick ad, while not a surprise for the brand, can guide others in creating similar strategies. Voice How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer Depending on your marketing approach, one might be better than the other. Voice How to Choose the Right Celebrity Endorser for Your Brand You don't want to align with someone problematic.