How to Choose the Right Celebrity Endorser for Your Brand

You don't want to align with someone problematic

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Some of the most iconic advertisements of our time have featured celebrities endorsing brands and products. “Mean” Joe Greene was famous for his hall of fame football career, but arguably as well known for his “Hey Kid, Catch” Coca-Cola commercial. In the 1990s, supermodel Cindy Crawford remade Pepsi’s image in a Super Bowl ad.

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