What Lessons Marketers Can Learn From Nike About Cause Marketing

Opinion: The Colin Kaepernick ad can guide others in creating similar strategies

Colin Kaepernick is featured in the first of Nike's 30th anniversary "Just Do It" ads. Nike

Colin Kaepernick isn’t the only one who is sacrificing everything for the latest Nike campaign. With its shares down more than 3 percent at the close of the bell on the day after its polarizing Kaepernick campaign was announced, Nike has sacrificed short-term shareholder value for the possibility of long-term loyalty with millennial consumers.

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@janetcomenos Janet Comenos is the CEO and co-founder of Spotted.