How to Determine if Your Brand Should Go With a Celebrity Endorser or Influencer

Depending on your marketing approach, one might be better than the other

Celebrity endorsements are almost as old as advertising itself. In the 1700s, a British potter named Josiah Wedgwood produced a china set used by the queen, using her endorsement to dub himself the “potter to her majesty,” establishing his namesake company, Wedgwood, that thrives to this day.