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What Happened When DTC Met ATV

A summit highlighted the role of advanced TV

Jason Lynch, TV and media editor, Adweek, speaks with Karen Phillips, evp, ad solutions, Viacom.
Jason Lynch, TV and media editor, Adweek, speaks with Karen Phillips, evp, ad solutions, Viacom. Sean T. Smith for Adweek
Alexa Comeau
By Alexa Comeau

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Adweek brought two of the most salient topics in today’s brand marketing world together in a new event: DTC Meets ATV Summit, presented by Viacom and held at LinkedIn. Experts looked at how Direct-to-Consumer marketers are responding to rising ad costs and the growing need to find new channels via smart, internet-connected TV—with insights on scaling, optimization, best practices and brand-measuring ROI for growth.

The engaged audience.Sean T. Smith for Adweek

An audience member joins the conversation. Sean T. Smith for Adweek

Will Flaherty, vp, growth, Ro; Michaela Giovengo, sales director, head of performance marketing, Hulu; Amanda Tolleson, chief customer officer, Birchbox; Kelsey Sutton, streaming editor, Adweek.Sean T. Smith for Adweek

Danny Wright, chief brand officer, Adweek.Sean T. Smith for Adweek

Networking and reflection time. Sean T. Smith for Adweek

Tom Ryan, co-founder, CEO, Pluto TV.Sean T. Smith for Adweek

Cara Lewis, evp, U.S. video investment, Dentsu Aegis Network.Sean T. Smith for Adweek

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This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.

Alexa Comeau

Alexa Comeau

Alexa is Adweek’s Director of Programming and Events.

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