Brand Marketing 2019

Infographic: Why Reviews Are Essential for Direct-to-Consumer Fashion Brands

They should be collecting photos of their products on real customers, too.

A Diversity Panel Isn’t Enough, Says Essence’s Associate Operations Director

Kai Deveraux Lawson talks about being in mixed company.

Celebrating the Fastest Growing Agencies of 2019

Adweek honors organizations, large and small, with significant financial growth.

As Viewers Go Ad-Free, Streaming Services Adapt With Product Placements

Brands still want to reach audiences through Hulu and Netflix.

How Sonic the Hedgehog Sped Past the Competition

The fast-moving blue runner raced his way to video-game fame.

Why Younger Consumers Are Hitting Retail Locations Rather Than Shopping Digitally

Retail brands are trying to appeal to millennials and Gen Z

What Happened When DTC Met ATV

A summit highlighted the role of advanced TV.

5 Foreign-Born Agency Creatives on the Many Difficulties of the Immigration Process

From the designer who's also a Dreamer to a Canadian copywriter who simply gave up.

3 Agencies That Are Moving Away From the Traditional AOR Model

Expanded content needs and tighter budgets fuel innovation.

If Disruption Is What You Really Want, Here’s How to Put It Into Practice

Radical innovation requires radical changes in our behavior.