What Every Marketing Spokesperson Should Learn From Dr. Anthony Fauci

Being the calm through the crisis

dr fauci
Dr. Fauci is seen as an expert who also exudes empathy. Trent Joaquin/Adweek

Regardless of which side of the political aisle you might sit on, it’s difficult to deny that Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Disease and the top advisor on the White House’s coronavirus task force, is a proficient spokesperson during a crisis. A July Morning Consult/Politico poll showed 62% of registered voters rated Dr. Fauci’s handling of the coronavirus as “excellent” or “good.”

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Donovan Roche is vp, crisis communications, at Havas Formula in San Diego.