What Every Marketing Spokesperson Should Learn From Dr. Anthony Fauci

Being the calm through the crisis

Regardless of which side of the political aisle you might sit on, it’s difficult to deny that Dr. Anthony Fauci, director of the National Institute of Allergy and Infectious Disease and the top advisor on the White House’s coronavirus task force, is a proficient spokesperson during a crisis. A July Morning Consult/Politico poll showed 62% of registered voters rated Dr. Fauci’s handling of the coronavirus as “excellent” or “good.”