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The Hidden Power of Bobblehead Marketing: Bringing Dr. Fauci to a Desk Near You

Covid-19 might have stopped the economy, but these dolls are still in high demand

a bobblehead of dr. fauci — Americans have bought 34,000 Dr. Fauci bobbleheads to date.Courtesy of the National Bobblehead Hall of Fame and Museum

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March 14 was a tough day for Phil Sklar. Since 2014, his life’s work has been running the National Bobblehead Hall of Fame and Museum, located in Milwaukee, which houses some 6,500 culturally significant bobbleheads in addition to producing and selling its own.

But by mid-March, Sklar, realizing that the social distancing mandated by the novel coronavirus crisis was untenable in his small institution, made the decision to close his doors.

Then he had an idea. Having watched the soaring popularity of Dr.