The Hidden Power of Bobblehead Marketing: Bringing Dr. Fauci to a Desk Near You

Covid-19 might have stopped the economy, but these dolls are still in high demand

a bobblehead of dr. fauci
Americans have bought 34,000 Dr. Fauci bobbleheads to date. Courtesy of the National Bobblehead Hall of Fame and Museum

March 14 was a tough day for Phil Sklar. Since 2014, his life’s work has been running the National Bobblehead Hall of Fame and Museum, located in Milwaukee, which houses some 6,500 culturally significant bobbleheads in addition to producing and selling its own.

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@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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