New Jack Daniel's Ad Toasts Social Distancing—and Connection—During Coronavirus

Energy BBDO shows the power of togetherness

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Agencies and brands must now contend with a new production reality when it comes to releasing work that connects to the coronavirus pandemic. Instead of location shoots, most rely on stock footage or user-generated content.

Jack Daniel’s new spot from Energy BBDO uses the latter.

“We’ve all had to rapidly adapt to this new reality, and we discovered this magical thing where people are finding really creative and beautiful ways to stay connected during this time of social distancing,” said Josh Gross, co-chief creative officer at Energy BBDO.

With a rendition of Cyndi Lauper’s “True Colors” serving as the background, the spot features user-generated content of real human interaction.



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